Strategic merger creates singular company with ‘one-stop-shop’ expertise in environmental graphics, custom ADA signage and immersive brand experiences
Holliston, Mass. — Oct. 6, 2026 — Cadwell Design + Sign (Cadwell), a custom signage, environmental graphics and large-format branded visual solutions provider, has agreed to be acquired by Kirkwood, a strategic marketing execution provider headquartered in Wilmington, Mass.
The decision to merge with Kirkwood creates an expanded branded environments team capable of bringing client brands to life across a broader spectrum of physical spaces. Kirkwood also provides print, direct mail, promotional products, fulfillment and technology solutions, all of which are now readily accessible to Cadwell clients.
The timing for this decision is ideal for Cadwell, which will continue to operate under its existing name and remain at its Holliston offices. This should allow for a seamless transition for the 43-year-old company and its clients, who now have access to the resources of Kirkwood’s much larger team, which now tops out at 325 employees across six locations.
“This transaction combines two great teams and adds many benefits for clients of both companies,” said Cadwell Co-President Stephen Moylan. “Our customers now have a wider array of product offerings – and a deeper team of creative problem solvers in their corners. This also streamlines our processes to save them time and money and aligns our team members to provide them with the very best solutions.”
“We have essentially created a one-stop shop, and that’s a unique opportunity for our clients and employees,” added Cadwell Co-President Sean Keaveny. “This positions us as the dominant Environmental Graphic Design (EGD) firm in the region, which is an exciting next step for us all.”
This deal marks the ninth acquisition that Kirkwood has made during the last 15 years and represents another step in its evolution as a strategic marketing concept and execution partner. It includes all of Cadwell’s team members, each of whom brings considerable expertise and relationships in the architectural, general contractor, commercial building and office signage industries.
“This is a perfect complement to our existing products and services in one of our most exciting, fastest-growing industry pillars,” said Kirkwood CEO Bob Coppinger. “We’re already a trusted partner within branded environment engagements. Cadwell’s addition now positions us as a key partner for projects of all sizes, from smaller signage to ADA compliance to large-scale new construction and renovation initiatives.”
This merger also greatly enhances the depth-of-team to which Cadwell customers now have access, and its associates are eager to join forces and share opportunities with their new colleagues.
“The greatest value in this acquisition is the people joining Kirkwood from Cadwell, their years of experience, deep understanding of clients, and ability to develop solutions that work,” added Kirkwood Branded Environments Division Vice President Glen Fairbanks. “We look forward to working hand-in-hand with them, combining their expertise with Kirkwood’s to create consultative, value-added solutions that address client needs and solve real challenges.”
About Cadwell Design + Sign
Founded in Holliston, Mass., Cadwell Design + Sign provides custom signage, graphics and visual branding solutions for businesses and organizations. Known for quality craftsmanship, creative solutions and personalized service, Cadwell helps customers transform physical spaces and establish memorable brand experiences.
About Kirkwood
Kirkwood is your one source for marketing execution — guiding your brand from challenge to solution. Whether it’s premium print, direct mail, branded merchandise, branded environments or fulfillment, we create solutions that bring your message to life. More than just a vendor, we act as an extension of your team — problem-solvers who help brands make an impact wherever their audience engages. One Source. Endless Possibilities. One Kirkwood.
