Maternity Project with Fast Due Date @ UMass Memorial Health

When the maternity unit at UMass Memorial Health renovated their patient boards, they didn’t have much time. Facilities Project Manager Mary O’Looney managed the glass patient boards sign project for the new TeamBirth initiative, which improves maternal care by putting women and babies at the center of the birthing process.

Mary O'Looney


As the largest health care system in central Massachusetts, Umass Memorial projects can be complicated. O’Looney worked with marketing, nursing, hospital administration, and three separate vendors to create the best patient board solution, making it easy for nurses to swap out various languages for new patients. The system had to be easy to clean, easy to update… and ready in a hurry, for a planned celebration with Harvard Pilgrim and Ariadne Labs to launch TeamBirth.


“Teamwork was essential and getting marketing and the clinical teams to work together to meet the aggressive timeline.” O’Looney said. She worked with Cadwell on mockups and design renderings to make sure all the stakeholders remained on the same page.

Hospital Maternity Room Patient Boards
Glass Medical Planning Board


The sign project was a small part of the larger TeamBirth initiative, but ultimately, O’Looney said, “the glass panel solution delivered a clean and sanitary version of the old white board and added a durable and bright product for the hospital environment.” The project has proven so popular that the NICU may adopt the new signage solution. O’Looney said UMass chose Cadwell because “they are hospital experts that would understand the goals and fast timetable.”

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